The town is the largest centre in Central Otago, and the third largest in Otago. According to the 2006 census, the usually resident population of the Queenstown urban area (including Frankton and Kelvin Heights).
Queenstown is a major centre for snow sports in New Zealand, with people from all over the country and many parts of the world travelling to ski at the four main mountain skifields (Cardrona Alpine Resort, Coronet Peak, The Remarkables and Treble Cone). Cross country skiing is also available at the Waiorau Snow Farm, located near the village of Cardrona.
Queenstown is also gaining popularity as a honeymoon destination.
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